Analytics Exec Dashboard

Funnel, milestone, retention

Product Loop

Entered funnel9

First launch

Tiny cohort

Reached milestone3

Notification with evidence

Tiny cohort

Milestone conversion3 / 9

Reached milestone / entered funnel

Tiny cohort

Repeat users2

Repeat notification within 7d

Tiny cohort

D7 retained1 / 1

1 eligible, 1 pending observation

Tiny cohort

User Journey Funnel

Bar width is share of top-of-funnel · connectors show drop-off

First launch

99

Lifetime as of selected timestamp

89% continue−1 dropped

Signed in

88 / 9

Lifetime as of selected timestamp

50% continue−4 dropped

First alert created

44 / 8

Lifetime as of selected timestamp

100% continue

First evaluation

44 / 4

Lifetime as of selected timestamp

75% continue−1 dropped

Notification with evidenceActivation

33 / 4

Lifetime as of selected timestamp

67% continue−1 dropped

Repeat notification within 7d

22 / 3

Within 7 UTC days of activation

Focused on acquisition, retention, reliability, and data quality for small cohorts.Refresh current view

Product and telemetry reliability

Errors & Health

StatusWatch

Crash-free sessions9 / 9

Sessions with telemetry and no crash

Tiny cohort

Mobile errors0

Handled, boundary, uncaught, and native crashes

No matching records in selected window

API error rate8 / 622

Failed API operations by operation name

API latency p9534

milliseconds

Latest failures

Timestamp	User	Version	Platform	Source	Operation	Error	Diagnostics	Latency
2026-06-12 06:08 UTC	-	-	server	api_health	POST /webhooks/apple	status_404 HTTP 404	N/A	189ms
2026-06-11 18:08 UTC	-	-	server	api_health	POST /webhooks/apple	status_404 HTTP 404	N/A	170ms
2026-06-11 17:08 UTC	-	-	server	api_health	POST /webhooks/apple	status_404 HTTP 404	N/A	177ms
2026-06-04 06:42 UTC	-	-	server	api_health	GET /uploads/index.php	status_401 HTTP 401	N/A	4ms
2026-05-28 17:36 UTC	55ce6523-3845-46b2-a4d4-4d826b716faf	-	server	api_health	delete_account	status_500 InternalServerError(InternalServerError { message: "Account deletion failed" })	Response: InternalServerError(InternalServerError { message: "Account deletion failed" }) Request: DeleteAccountInput	5ms
2026-05-28 06:01 UTC	-	-	server	api_health	GET /webhooks/apple	status_405 HTTP 405	N/A	0ms
2026-05-28 06:01 UTC	-	-	server	api_health	GET /webhooks/apple	status_405 HTTP 405	N/A	0ms
2026-05-24 08:53 UTC	-	-	server	api_health	authenticate_with_apple	status_500 InvalidTokenError(InvalidTokenError { message: "Failed to decode header: InvalidToken" })	Response: InvalidTokenError(InvalidTokenError { message: "Failed to decode header: InvalidToken" }) Request: AuthenticateWithAppleInput { identity_token: "codex-postgres-analytics-smoke" }	0ms

Store discovery to key milestone

Acquisition + Funnel Snapshot

Tiny cohortExact counts are shown before percentages.

Store discovery

App Store Connect aggregates

App Store data usually lags about 2d.Internal-user toggle does not change store aggregates.

App Store impressions

2626

Unique devices when available; aggregate App Store Connect daily metric

88% continue−3 dropped

Product page views

2323 / 26

Aggregate App Store Connect product page views

9% continue−21 dropped

First-time downloads

22 / 23

Aggregate App Store Connect first-time downloads

Product funnel

Telemetry users · connectors show drop-off

First launch

99

Lifetime as of selected timestamp

89% continue−1 dropped

Signed in

88 / 9

Lifetime as of selected timestamp

50% continue−4 dropped

First alert created

44 / 8

Lifetime as of selected timestamp

100% continue

First evaluation

44 / 4

Lifetime as of selected timestamp

75% continue−1 dropped

Notification with evidenceActivation

33 / 4

Lifetime as of selected timestamp

67% continue−1 dropped

Repeat notification within 7d

22 / 3

Within 7 UTC days of activation

Stuck users drilldown

User	Device hash	First seen	Last seen	App version	State
2f9f961b-d1b9-4c8f-8485-35549fdac849	-	2026-03-01 11:51 UTC	N/A	-	Not activated
30d93214-1b52-442e-ab05-26cf1866ecc1	-	2026-04-25 10:24 UTC	N/A	-	Not activated
428657ac-64b0-4d49-b945-9481036a22b1	-	2026-06-03 16:52 UTC	N/A	1.0.1	Not activated
c288469f-3e4b-40a0-9ad2-020221b44fcd	-	2026-03-14 09:09 UTC	N/A	-	Not activated
eb76788f-86f9-4f5a-bbcd-a9007ff53b28	-	2026-04-06 03:28 UTC	N/A	-	Not activated

Network-level spend, attribution, and CAC. Apple Search Ads is the only paid channel today; Meta/TikTok/Google rows appear when their feeds are enabled.

Paid Acquisition

No paid data yetNo ad-spend rows or attribution rows landed in the selected window.

Paid spend$0.00

Across enabled networks (excludes organic)

No paid spend recorded in selected window

Attributed paid installs0

Users with a non-organic attribution row

Tiny cohortNo paid installs attributed in window

Blended paid CACN/A

Total paid spend ÷ attributed paid installs

Tiny cohort

ASA token match rateN/A

0 of 0 ASA-attributed installs had an AdServices token

Tiny cohortNo ASA-attributed installs in window

By network

Network	Spend	Impressions	Clicks	Attributed	CAC
No paid networks in selected window.

Daily paid spend

$-0.00 total

No paid spend in selected window.

First-party page views, engagement, and App Store CTA intent

Website Traffic

No website traffic yetNo first-party web analytics rows landed in the selected UTC window.

Website sessions0

First-party web sessions

No matching records in selected window

Page views0

First-party web page views

No matching records in selected window

Engagement rateN/A

Engaged sessions / sessions

Tiny cohortNo website sessions in selected window

App Store click rateN/A

App Store clicks / sessions

Tiny cohortNo website sessions in selected window

Website funnel

Sessions to App Store intent

Website sessions

00

Distinct browser sessions with a first-party page view

no entrants

Engaged sessions

0N/A

Session reached 10s active time or 50% scroll depth

no entrants

CTA clicks

0N/A

First-party CTA click events

no entrants

App Store clicksActivation

0N/A

CTA clicks whose id or destination indicates App Store intent

Daily page views

0 total

No website page views in selected window.

Top pages

Path	Views	Sessions	CTA	App Store	Active	Scroll
No page rows in selected window.

Notification with evidence

Milestone Trend

Reached milestone3

3 / 9 of users who entered the funnel

Tiny cohort

Repeat users2

Repeat notification within 7d

Users reaching milestone by UTC day

2 total

avg 0.1/d

0

1

0

1

0

2026-05-142026-06-13

Activated users coming back

Retention Snapshot

Active today0

Active last 7d2

D7 retained1 / 1

D1 retained

50%

1/2 retained · 0 pending

D7 retained

100%

1/1 retained · 1 pending

D30 retained

N/A

0/0 retained · 2 pending

Product-active returners by UTC day

9 total

avg 0.3/d

0

1

0

1

0

1

0

1

0

2026-05-142026-06-13

Retention cohorts

Cohort	Users	D1 retained	D7 retained	D30 retained
Week of 2026-06-01Tiny cohort	1	1 / 1100%	1 / 1100%	pending
Week of 2026-06-08Tiny cohort	1	0 / 10%	pending	pending

Alerts delivered

Core Product Usage

Alerts delivered12

Selected UTC window

Users with 1+ Alerts delivered3

First-use adoption

Tiny cohort

Users with 2+ Alerts delivered2

Early repeat behavior

Tiny cohort

Alerts delivered / active user3.00

Intensity among active users

Tiny cohort

Alerts delivered by type

Type	Count	Share
notifymewhen_notifications	12	100%

Daily counts

12 total

avg 1.2/d

1

2

1

2

1

2026-05-152026-06-11

Variable cost by metered source

Cost

Cost staleRatio metrics are N/A until cost freshness is healthy.

Total variable cost$0.00

Cost data is stale

Tiny cohortNo metered cost events in selected window

Cost / total userN/A

Same app, filter, and UTC window

Tiny cohort

Cost / active userN/A

Same app, filter, and UTC window

Tiny cohort

Cost / activated userN/A

Same app, filter, and UTC window

Tiny cohort

Cost / Alerts deliveredN/A

Same app, filter, and UTC window

Quota and limit risk

Closest limitN/A

Highest current usage / limit

No limit observations have been collected

Critical limits0

Critical or exceeded rows

Stale limit sources0

Collectors past stale_after

Denials last 24h0

Runtime gate or vendor quota denials

Limit	Window	Used	Limit	%	Status	Freshness
No limit observations collected yet.

% quota used over time

Selected highest-risk row

No historical limit ratios in the selected window.

Cost by source

No metered costs in range.

Highest-cost users or operations

User	Cost	Source	Operation	Timestamp
No user-level costs in range.

Freshness and identity linking

Data Quality

Anonymous-to-user link rate658 / 678

Malformed fields39

Dropped events0

Freshness checks

Feed	Last observed	Age	Status
Client telemetry	2026-06-08 16:18 UTC	107h 5m	Broken
Server telemetry	2026-06-12 09:53 UTC	17h 29m	Broken
Cost metering	Never	N/A	Broken
App Store import	2026-06-12 10:05 UTC	17h 17m	OK